What Makes a Good Website?

What Makes a Good Website?

This guide is designed to assist you in evaluating the quality of your website, whether it is new or still in the planning stage. We understand that personal preferences play a role in how we view websites, but by following best practices, the overall quality of a site can be improved. In this article, we will present an in-depth list of 8 methods to enhance the quality of your website and provide practical advice on how to implement them.

It is crucial to have a comprehensive understanding of the elements that contribute to a high-quality website, whether you are about to launch or are currently in the planning phase.

Let’s begin!


Unlocking the Secrets of a High-Quality Website: 8 Essential Strategies

When it comes to personal preferences for website design, it can be difficult to determine who is right and who is wrong. However, not all factors that determine a good website are based on subjective opinions. There are objective standards that can be applied to any website to improve its overall quality.


With that in mind, we have compiled a list of essential features for any website. These are based on actual research and performance data. For instance, numerous best practices involve optimizing your website to align with Google’s algorithms (as we will discuss later).

1. Clearly Define the Objective and Navigation Structure

Having a clear goal for your website and a well-organized navigation scheme is crucial for creating a user-friendly experience. It helps visitors quickly find the information they are looking for, making it more likely that they will stay on your site and engage with your content. By establishing a clear goal and navigation structure, you can improve the overall usability of your website, and make it more appealing to visitors.

Let’s look at an example. Consider the Mailchimp home page in mind.


Not only is the home page simple and straightforward, but it’s also effective at communicating key points quickly. Visitors are immediately aware of the target audience and what MailChimp has to offer. The “Sign Up Free” button clearly indicates that it leads to the first step of the sign-up process, which improves the overall usability of the website and makes it more appealing to visitors.

Making sure your menus and navigation structures are easy to use is another way to establish clarity right away. Fortunately, there are some basic guidelines you can follow to do that.


2. Ensure a Secure Environment for Visitors

Providing a secure environment for users is essential for maintaining trust and building a positive reputation. Websites that handle sensitive information such as personal details or financial transactions must have a secure connection (HTTPS) to protect the data transmitted between the user and the server. Additionally, implementing security measures such as firewalls and regular security updates helps protect against potential cyber attacks, which can compromise user data and damage the credibility of your website.


At Ghana Web Designs, we prioritize the security of our client’s websites. Every website we develop is highly protected with SSL encryption. When you work with us, you can be confident that your website and user data will be secure.


3. Ensure Accessibility for all users

Ensuring that your website is accessible to all users, including those with disabilities, is an important aspect of web design. This includes providing alternative text for images, using proper headings, and providing clear and concise content. By making your website accessible, you can reach a wider audience and improve the user experience for everyone who visits your site. Additionally, it is also important to ensure that your website is optimized for mobile devices to make it easy for users to access your content on the go.


4. Adhere to Established Website Design Standards

Following established website design best practices is essential for creating a visually appealing and user-friendly website. This includes using a consistent layout, utilizing whitespace effectively, and selecting a color scheme that is easy on the eyes.

Additionally, it is important to choose appropriate typography and font sizes, and to avoid using too many different fonts. By following established website design best practices, you can create a website that is easy to navigate and pleasing to the eye, which will help to improve the overall user experience.

5. Provide High-Quality, Unique Content

Delivering high-quality, original content is crucial for building a strong online presence and engaging your audience. This means creating content that is informative, well-written, and relevant to your target audience. Additionally, it is important to regularly update your website with new content to keep visitors engaged and coming back for more.

Original content also helps to establish your website as a credible source of information and can help to improve your search engine rankings. Search engines favor websites that provide fresh, unique content and punish those that engage in plagiarism or duplicate content. By providing high-quality, original content, you can establish your website as an authority in your niche and improve the overall user experience.

Yoast SEO is a tool that can help you optimize your content for search engines by providing contextual tools that track keyword usage and other important metrics. It offers real-time information on the readability of your content, and provides suggestions for improving your SEO rankings for each page and post. By using Yoast SEO, you can ensure that your content is optimized for search engines and improve your website’s visibility, which can help to increase traffic to your site.


6. Create a Fully-Responsive Website Design

Designing a website that is fully responsive is critical in today’s digital landscape, as more and more users access the internet on mobile devices. A responsive design ensures that your website automatically adjusts to the screen size of the device being used, providing an optimal viewing experience for users. This includes elements such as text size, image scaling and the overall layout of the site. By designing a fully-responsive website, you can improve the user experience for mobile visitors and increase the chances that they will engage with your content.

Designing a responsive website can be challenging, but there are resources available to assist you. One great place to start is by following Google’s guidance on mobile-friendly design. Google’s search algorithm favors mobile-friendly websites and sites that are not optimized for mobile devices may not rank well in search engine results. By ensuring that your website is fully responsive, you can improve the user experience for mobile visitors and increase your chances of ranking well in search engine results.

7. Focus on Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results. This includes strategies such as using relevant keywords, creating high-quality content, and earning backlinks from other websites. By implementing SEO best practices, you can increase the visibility of your website and drive more traffic to your site. Additionally, SEO is an ongoing process and requires regular monitoring and updating to ensure that your website stays up to date with the latest algorithms and best practices.

It is important to note that SEO is a long-term process and it takes time to show the results. However, it’s a crucial step in creating a successful website and driving organic traffic to it.

Some factors that affect your website’s ranking are poor design, a slow website, and a bad navigational system as discussed above. Fortunately, one of the expertise of Ghana Web Designs is search engine optimization. We understand what it takes to create search-engine-optimized websites that can produce high leads that will improve your business.

You can test your site’s speed with a free tool like Pingdom.


8. Choose a Dependable Web Host

Selecting a reliable web host is essential for ensuring that your website is accessible and performs well for visitors. A good web host should provide fast page load speeds, minimal downtime, and excellent customer support.

Additionally, it’s important to consider the scalability of the hosting plan, in case your website experiences a sudden increase in traffic. By choosing a dependable web host, you can ensure that your website is always accessible and performs well, which will help to improve the user experience and ultimately drive more traffic to your site.


Regardless of the overall purpose or goal of your site, choosing a web host you can trust is vital to building a successful online enterprise.

Now You Know What Makes a Good Website

By following the tips outlined in this guide, you now have a better understanding of what makes a good website. From establishing a clear goal and navigation scheme, to providing a secure environment, delivering high-quality content, and selecting a reliable web host, these elements are all crucial for creating a successful website. Remember that building a website is an ongoing process, and it’s important to regularly review and update your website to ensure it meets the current standards and best practices.


Are you looking for a reliable and experienced web design company to help bring your new website project to life? Look no further than Ghana Web Designs!

We understand that your website is the face of your business and we strive to create a visually appealing and user-friendly website that will help you achieve your business goals. Our team of experts are well-versed in the latest web design trends and technologies and we prioritize the security of our clients’ websites.

We also offer a wide range of services including SEO, A/B testing, and mobile optimization to ensure that your website is not just beautiful but also performant. Our goal is to create a website that will help you stand out in your industry and drive more traffic to your site.

We work closely with our clients to understand their unique needs and ensure that the final product exceeds their expectations. Our team will guide you through the entire process, from the planning stages to the final launch and beyond.

Choose Ghana Web Designs for your next website project and experience the difference that a professional and dedicated team can make. Contact us today to discuss your project and see how we can help you succeed online! Request a quote for free


Ghana Web Designs is a leading web design company based in Ghana, providing high-quality web design and development services to businesses of all sizes. With a team of skilled and experienced web designers, developers, and SEO experts, we pride ourselves on creating websites that are not only visually appealing but also optimized for search engines. Our focus is on providing our clients with a complete web design solution that not only looks great but also helps to drive business growth. Partner with us to create a website that will take your business to the next level.



Click one of our representatives below to chat on WhatsApp or send us an email to [email protected]

× Whatsapp US