What Information Do I Need to Provide Before a Designer Starts My Website? (Full Checklist)

Hiring a website designer is a great step toward building your online presence, but before the website designer starts work, you need to provide certain information to help them create a website that truly reflects your business. Many people think web designers only need a logo and a few pictures, but in reality, there is more to it. Supplying the right details from the beginning helps your designer plan effectively, avoid delays, and deliver a professional, high-converting website.

Whether you’re working with a website designer in Kumasi, a website designer in Accra, or anywhere in Ghana, this guide will show you exactly what to prepare.

Information Needed to Provide Before a Website Designer Starts My Website

1. Your Business Information

Before the website design begins, your web designer needs clear details about your business such as:

• Business name
• Slogan or tagline
• Business address (if applicable)
• Contact numbers
• Email address
• Social media links, if applicable

These basics help the website designer prepare your website’s header, footer, and contact sections.

2. A Clear Description of Your Services or Products

Your website designer needs to understand what you offer so they can structure your pages correctly.

Provide:

• A list of services
• Company overview ( mission,vision, core values, etc)
• Pricing (optional)
• Categories of products if it’s an e-commerce website
• Any packages you offer
• Service descriptions

The more detailed you are, the better the designer can organize your website content.

3. Your Target Audience

Websites perform better when built for a specific audience. Tell the website designer:

• Who your ideal customer is
• Their age range, interests, or buying behavior
• Whether you target individuals, businesses, NGOs, schools, etc.

This helps your designer create the right layout, language, and visuals to attract the right people.

4. Your Branding Guidelines

If you already have branding materials, provide them before the website design starts. This includes:

• Logo files (preferably in PNG or JPG)
• Brand colours (HEX or RGB codes)
• Preferred font styles
• Brand photos
• Any existing marketing materials

Consistent branding helps your website look professional and recognizable.

5. Sample Websites You Like

One of the fastest ways to help your designer understand your vision is by providing reference websites.

Include:

• Websites you like
• Websites you don’t like (optional)
• What you like about them (layout, colours, speed, style, etc.)

This allows the website designer to match the style you prefer while still keeping the design unique.

6. Required Website Pages

Tell the website designer the pages you want on your website. Common pages include:

• Home
• About
• Services
• Products / Shop
• Portfolio
• Blog / News
• Contact
• FAQs
• Booking / Quote Form

Knowing the page structure helps the website designer plan the website architecture from the beginning.

7. Website Content (Text & Images)

Even the best website design means nothing without strong content. Provide:

• High-quality images
• Written content for each page
• Team member photos
• Mission and vision statements
• Testimonials (if available)

If you don’t have content yet, ask the website designer if they offer copywriting or content creation services.

8. Technical Requirements

Depending on your business needs, your web designer may need this information:

• Domain name
• Email setup preferences
• Any existing website logins
• Preferred CMS (WordPress, Shopify, etc.)
• Payment methods for e-commerce (Mobile Money, Paystack, etc.)

Providing this early helps the designer set up the website correctly.

9. SEO Keywords

If you want your website to appear on Google, you need at least basic SEO keywords.

Examples:

• Website designer in Kumasi
• Best website design company in Accra
• Affordable web design Ghana
• Cleaning services in Accra
• Real estate agent in Kumasi

Share a list of keywords you want to rank for, or ask the designer to help you choose the right ones.

10. Your Goals for the Website

Every website has a purpose. Be clear about what you want to achieve:

• Get more leads
• Sell products
• Book appointments
• Showcase a portfolio
• Build brand trust

Your website designer can only create a high-converting website when they understand your goals.

Before a web designer starts building your website, providing the right information is essential. From your business details and branding to your content and goals, every piece of information helps create a website that is modern, user-friendly, and optimized for results.

Whether you’re working with Ghana Web Designs or any other website design company in Kumasi orwebsite design company in Accra, preparing this checklist early ensures a smooth design process and a successful online presence.